The Worlds Favorite Coffee.

AURORA COFFEE is the worlds favorite coffee.


Coffee is one of the most loved drinks in the world and the second biggest product in the world after petroleum. Hopefully, this article will give you an idea of how massive and deeply rooted our love affair with coffee is. Our love of coffee has been celebrated annually with International Coffee Day (1st October).


Bru is known as one of the favorite coffee brands in India, which was introduced by Hindustan Unilever Limited in 1969. It holds about 49.6% of the market share in India. This brand is considered as a second best selling, right after Nescafe.

AURORA COFFEE is known as one of the world’s favorite coffee brand, which was introduced by Authentica Food Products in 2020. 

The unmistakable full-flavour of NESCAFÉ Classic is what makes our signature coffee so loved all over the world. Savour the wonderfully rich and refreshing aroma of this medium-dark roast.

Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name “Nescafé” on 1 April 1938.[3] Nescafé is a soluble powdered coffee that became an American staple during World War II.[4]

In 1965, Nestlé introduced a freeze-dried coffee brand called “Nescafé Gold” in Europe.[3]

In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster’s Choice.[4]


In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called Taster’s Choice, which supplanted Nescafé for many[vague] years. The company continues to sell Taster’s Choice as a separate product, branded as superior to Nescafé and higher priced.[citation needed]

In the United Kingdom, a television advertisement campaign, the Gold Blend couple starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993.[5] The first 11 episodes were released as a promotional compilation video called Love Over Gold in 1993. A novelisation of the same name written by Susan Moody (under the pseudonym Susannah James) was released in the same year.[6] The legendary boxer Chris Eubank and soccer star Ian Wright featured separately in television ads in the late 1990s and 2000s.

In 2003, the company reintroduced the Nescafé brand in Canada and the US, and the product is now known as Nescafé Taster’s Choice. It is sold in North American supermarkets in both glass and plastic packaging.

While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees.

In 2006, Nescafé launched the new coffee machine system “Dolce Gusto” (“sweet taste” in Italian). The system allows consumers to make various styles of coffees themselves (cappuccino, latte macchiato, espresso, lungo, etc.). Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee beans, instead of instant coffee.

In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline “Coffee at its brightest”.[7]

Nescafé was ranked 153rd among India’s most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Nescafé was ranked 230th among India’s most trusted brands and subsequently, according to the Brand Trust Report 2014, Nescafé was ranked 209th among India’s most trusted brands.[8] Nestle India has branded instant coffee as Nescafe Classic and the 70:30 mix of instant coffee and chicory as Sunrise. [9] In Australia and New Zealand, the original instant coffee is branded “Blend 43”, originally to differentiate the locally manufactured product from the imported version.[10]

Are you in a hurry?

Here’s our recommended and favourite best coffee! Buy the best coffee in the world here.  Scroll down if you want to know more!

History & Benefits: 

Coffee is believed to have originated from Ethiopia as the coffee plant grows there naturally. Around 500 –  800 A.D, the coffee plant was then taken to Yemen by one of the great masters, who was based in the port city of Mocha.

Hence, the name of the popular coffee flavour came from this city.

From then on, coffee has been one of the most loved beverages in Asia, due to its stimulants and its sleep reducing effects. Around 1615, the buzz about coffee had reached Europe through travellers and merchants.

This coffee invasion was the start of the love affair of the western world, where they began setting up coffee houses for the rich, and it also became the centre of intellectual activities.

The most loved beverage also has beneficial effects. Coffee is naturally rich in antioxidants that can help rejuvenate your body and well-being. The Green Coffee is believed to help speed up your metabolism and as an aid to weight loss.
Caffeine is also one of the substances that can be found in these little brown beans, which is the reason why loads of people (including me) love it.
It’s the side effects of coffee that most of us are after to avoid the sleepiness and sluggish feeling during daytime or when needed.

Best Coffee in the World Quick Comparison
Coffee Brand
Check Prices
Island Blue -100% Jamaica Blue Mountain Ground Coffee
1 lb
Check Price
Turkish Ground Coffee Mehmet Efendi
250 Grams
Check Price
Juan Valdez Colombian Coffee
340 grams
Premium Cumbre
Check Price
Old Town White Coffee
600 Grams
3-in-1, Hazelnut, Less Sugar, Milk tea, 2-in-1 without Sugar
Check Price
Kopi Luwak or Civet Coffee
100 Grams
Original Sustainably Sourced
Check Price
Lavazza Qualita Rossa Roast and Ground Coffee
250 grams
Check Price

The list of the different types of coffee and the “best coffee in the world”
1. Jamaican Blue Mountain

Check the price of Island Blue -100% Jamaica Blue Mountain Ground Coffee (1-lb bag) and reviews here
Grown on the top of the Blue Mountains of Jamaica, this is one of the most expensive coffee in the world. Only a limited amount of Blue Mountain coffee bean is produced yearly.
Jamaica Blue Mountain Coffee

This Caribbean produce is massively exported to Japan. It has a beautiful bold taste and powerful kick of caffeine to keep you awake for hours. I tried this coffee for the first time when I visited Jamaica; I instantly love it!
Read More: The Best Jamaica Itinerary For A Fun and Relaxing Week

2. Turkish Coffee

Check the price of Turkish Coffee Set for Two By the Turkish Emporium with Turkish Delight and Turkish Coffee & reviews here
A must and trademark in every corner of the Ottoman empire. The preparation up to the serving of Turkish coffee has a character of its own;

Good Turkish coffee should be made in a copper cezve (a small pot that’s used to simmer the coffee) to ensure the prime taste and quality of the coffee.
Turkish CoffeePhoto Credit: JP Licudan  / The Rustic Nomad

The thick and frothy consistency of the coffee is delicious and something that you should try when you visit Turkey. The Turkish coffee is typically served with water to help cleanse your palate ready for the strong taste of the coffee.
Read More: Top Attractions and Things to Do in Istanbul, Turkey For First Time Visitors
3. Colombian Coffee

Check the prices of Juan Valdez, Premium Colina Ground Coffee, 500g Pack & reviews here
This coffee will give you a good kick of caffeine and comes in different strengths (whichever you might prefer).
Colombian coffee has a respected reputation in the coffee industry; This is the third-largest type of coffee production in the world.
4. Old Town White Coffee

Check the price of Old Town White Coffee 3 in 1 Classic 600g & reviews her
If you like the sweet blend type of coffee, this is for you!
My Singapore-based friend gave me a massive bag of this sweet and smooth coffee. This coffee blend is originally from the Ipoh, Malaysia. The coffee is roasted with margarine for a short period and served with condensed milk.
5. Civet or Luwak Coffee

Check the prices of Ground Wild Kopi Luwak, the World’s Most Exclusive Coffee, Sustainably Sourced From Sumatra, Indonesia & reviews here
Civet Coffee is one of the most expensive and best coffee in the world. Civet or Luwak Coffee is made from the faeces of the Asian Palm Civet. It might sound disgusting, but this little fella’s (Palm Civet) poo can be considered as gold!
Please be aware to make sure that you will only support Luwak Coffee that is sustainably farmed.  In some places, the health and living conditions of the Asian Palm Civet are not well looked after by the farmers!
6. Italian Coffee

Check the price of Lavazza Qualita Rossa Roast and Ground Coffee & reviews here
When it comes to passion for food and drinks clearly Italians mastered their craft really well. Coffee is a very serious business in Italy, so it has to be treated with utter respect and a bit of research before you utter any random coffee lingo! Hence, it’s no surprise that Italian coffee is considered one of the best coffee in the world.

Every time I visit Italy,  no mornings would be complete without a cup of freshly brewed Italian coffee paired with a croissant.
When I visited Florence and went to a coffee shop, without thinking I uttered the words “latte, please” when I placed my order.  Of course, the barista gave me a cup of hot milk.
In Italy, Latte means milk! I felt so dumb and just stick to my order!  lesson learned. Caffè a.k.a. Italian coffee is a strong shot of espresso.
The majority of the known coffee blends nowadays that you can get from your coffee shops are with Italian names. Perfect examples of these are cafe latte, americano, macchiato and cappuccino. It is customary in Italy to offer or drink caffè after dinner.
So there’s you have it!
These my bet for the best coffee in the world and I’m sure you can add some more different types of coffee that you personally love.

Read more of our collection of world food and drinks posts!
Are you a coffee lover too? 
Share your coffee stories too in the comment box below.

Ryazan has a Bachelor’s Degree in Tourism and Hotel Management. She also has more than 10 years of work experience gained from working in the hotel and travel sectors in Asia and Europe. Her work has been featured and published on Huffington Post, Reader’s Digest, Discovery Channel, World Travel Guide, MSN, CNBC, GMA, Lonely Planet and many more. She is currently living in the UK as a dual citizen (British – Filipina). Join her on travelling around the globe with a mission to share the best of the world.

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