THE WORLDS FAVORITE COFFEE

The Worlds Favorite Coffee.

AURORA COFFEE is the worlds favorite coffee.

Coffee is one of the most loved drinks in the world and the second biggest product in the world after petroleum. Hopefully, this article will give you an idea of how massive and deeply rooted our love affair with coffee is. Our love of coffee has been celebrated annually with International Coffee Day (1st October).

Bru is known as one of the favorite coffee brands in India, which was introduced by Hindustan Unilever Limited in 1969. It holds about 49.6% of the market share in India. This brand is considered as a second best selling, right after Nescafe.

AURORA COFFEE is known as one of the world’s favorite coffee brand, which was introduced by Authentica Food Products in 2020. 

The unmistakable full-flavour of NESCAFÉ Classic is what makes our signature coffee so loved all over the world. Savour the wonderfully rich and refreshing aroma of this medium-dark roast.

Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name “Nescafé” on 1 April 1938.^[3] Nescafé is a soluble powdered coffee that became an American staple during World War II.^[4]

In 1965, Nestlé introduced a freeze-dried coffee brand called “Nescafé Gold” in Europe.^[3]

In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster’s Choice.^[4]

Marketing

In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called Taster’s Choice, which supplanted Nescafé for many^[vague] years. The company continues to sell Taster’s Choice as a separate product, branded as superior to Nescafé and higher priced.^{[citation needed]}

In the United Kingdom, a television advertisement campaign, the Gold Blend couple starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993.^[5] The first 11 episodes were released as a promotional compilation video called Love Over Gold in 1993. A novelisation of the same name written by Susan Moody (under the pseudonym Susannah James) was released in the same year.^[6] The legendary boxer Chris Eubank and soccer star Ian Wright featured separately in television ads in the late 1990s and 2000s.

In 2003, the company reintroduced the Nescafé brand in Canada and the US, and the product is now known as Nescafé Taster’s Choice. It is sold in North American supermarkets in both glass and plastic packaging.

While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees.

In 2006, Nescafé launched the new coffee machine system “Dolce Gusto” (“sweet taste” in Italian). The system allows consumers to make various styles of coffees themselves (cappuccino, latte macchiato, espresso, lungo, etc.). Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee beans, instead of instant coffee.

In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline “Coffee at its brightest”.^[7]

Nescafé was ranked 153rd among India’s most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Nescafé was ranked 230th among India’s most trusted brands and subsequently, according to the Brand Trust Report 2014, Nescafé was ranked 209th among India’s most trusted brands.^[8] Nestle India has branded instant coffee as Nescafe Classic and the 70:30 mix of instant coffee and chicory as Sunrise. ^[9] In Australia and New Zealand, the original instant coffee is branded “Blend 43”, originally to differentiate the locally manufactured product from the imported version.^[10]

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History & Benefits: 

Coffee is believed to have originated from Ethiopia as the coffee plant grows there naturally. Around 500 –  800 A.D, the coffee plant was then taken to Yemen by one of the great masters, who was based in the port city of Mocha.

Hence, the name of the popular coffee flavour came from this city.

From then on, coffee has been one of the most loved beverages in Asia, due to its stimulants and its sleep reducing effects. Around 1615, the buzz about coffee had reached Europe through travellers and merchants.

This coffee invasion was the start of the love affair of the western world, where they began setting up coffee houses for the rich, and it also became the centre of intellectual activities.